Illicit cigarettes reached 10.3% of EU consumption in 2025 (41.8 billion), with an estimated €16.7 billion in lost tax revenuesCounterfeits now lead the illicit market - accounting for 44% of EU illicit consumption (18.3 billion), up sharply year-on-...
KPMG Report: Europe reaches the highest level of illicit cigarette consumption in the past 10 years / In Romania, contraband and counterfeit account for 6.9% and generate losses of €324 million
