In the local ecommerce market, tension is increasing from year to year. 2024 brings challenges that only adaptable and innovative brands can overcome, say representatives of Gun Media agency, with 11 years of experience in digital marketing. As online competition grows and audience volume remains the same, if not decreasing, with users and #39; attention divided among social media platforms, costs are rising. The budgets thrown into the market by major retailers from Asia do not make the battle any easier. Robert Trandafir, CEO of the performance marketing agency Gun Media, analyzed the ecommerce market and observed trends, exposing some challenges and solutions for entrepreneurs in the industry.
